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November 2024

October was a busy month at Fanatic! We launched our first Social Committee, continued mentoring City of Bristol students, went live with the STK Steakhouse website, and gathered valuable insights at industry conferences.

STUDIO SNAPSHOT

New Fanatic Social Committee Formed

Following our last Vision Day, Fanatic’s first Social Committee was formed in October. As cliché as it sounds, “we work hard, we play hard,” and we value making time for activities that are fun, enjoyable and help strengthen our team bonds. With our company growing, it felt natural to create a committee that reflects the diverse interests of everyone on the team. There are some exciting socials planned on the calendar, including a pub quiz, board games evening, afternoon walk, Secret Santa, and many more. Here are the members of the new Fanatic Social Committee. Following our last Vision Day, Fanatic’s first Social Committee was formed in October. As cliché as it sounds, “we work hard, we play hard,” and we value making time for activities that are fun, enjoyable and help strengthen our team bonds. With our company growing, it felt natural to create a committee that reflects the diverse interests of everyone on the team. There are some exciting socials planned on the calendar, including a pub quiz, board games evening, afternoon walk, Secret Santa, and many more. Here are the members of the new Fanatic Social Committee.

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A quick Q&A with the newest member of the digital team.

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Last month, we continued our collaboration with City of Bristol College to set a new design brief for their Graphic Design students, aged 17-19. This month, Sam W and Ian returned to work with the students on their ideas and concepts. They spent an afternoon listening to the students present their concepts and suggesting improvements they could take forward. Our aim is to give the students real-world feedback, similar to what they might receive from clients or senior creatives.

Later in the year, the students will visit the Tobacco Factory to present their final concepts to members of the Fanatic team.

Putting STK Live: Design POV

Over the past few months, we’ve been working on the design of the STK website. The goal was to capture the vibe dining experience at STK. The design team collaborated closely with our development team to ensure the user experience was seamless and that all integrations would work smoothly for users. There are numerous unique and engaging interactions across the site that required designing, testing, and refining ahead of the launch. Exploring and solving these challenges is what we love doing in the design team!

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Putting STK Live: Dev POV

Meanwhile, the Development team has been focused on bringing this design to life with a robust and responsive infrastructure for the global STK Steakhouse website. Our brief was to ensure that the impactful design was implemented robustly, with careful UX considerations and a strong focus on accessibility.

A key consideration was the high volumes of traffic the website receives daily, so we crafted an infrastructure capable of keeping up with demand. And with Fanatic’s Digital team working to improve SEO and digital exposure, the infrastructure is also able to scale with rising traffic.

Since the website has a global audience, our UX designers collaborated with the Digital team to create an effective experience for international users. The Development team implemented solutions to tailor the website’s content to each user’s region, providing location-specific restaurant details, menus, and booking experiences.

The CMO's Guide to Peak Performance Conference

David and Stathis attended Launch’s event at the Watershed in Bristol, gaining valuable insights into the current landscape of measurement, conversion tracking, attribution, creative testing, and more. Standout speakers included Google’s Shruti Maheshwari, John Readman from Ask Bosco, and Launch’s Head of Conversion Joe Johnston & Paid Social expert Becky Herbert.

(Spot Stathis and David in the photo!)

a full fanatic office mid-week

Mary Attended BrightonSEO

Mary recently attended the BrightonSEO 2024 conference, where she explored a range of expert insights. Highlights included Julien Deneuville’s session on optimising Google’s crawl paths and Elise Morel’s focus on the power of small, incremental SEO changes. Finn Elliott emphasised how AI enhances efficiency without replacing human expertise, while Dani Leitner and John Mueller delved into Google’s latest core updates. For a deeper dive into these sessions, check out Mary’s full blog about her BrightonSEO 2024 adventure!

We've been doing...

See what the team has been up to this month in their free time